Hologic Marketing Manager, Upstream in Marlborough, Massachusetts

Marketing Manager, Upstream

Post Date Aug 06, 2018

The Marketing Manager, Upstream role will be instrumental in driving decisions on new product development and Business Development opportunities. S/he is responsible for driving new product concepts through development and partnering with regional marketing to ensure successful market launch. S/he will provide opportunity sizing and forecasts, pricing models, competitive considerations and clear customer requirements. This role interfaces closely with internal and external stakeholders and is a great opportunity to shape our fast-growing medical aesthetics division.

New Product Development

  • Marketing core team member on cross-functional product development teams

  • Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality

  • Conduct regional and global market research to quantify the size of the addressable market

  • Collect voice of customer associated with identifying product needs and features

  • Collaborate with product development (R&D) to establish unmet needs, translate to design specifications and assist in validation activities

  • Understand competitive landscape, integrate business needs into the product and ensure desired claims are in marketing plan

  • Work with finance and global regions to develop financial forecast models

  • Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategy

  • Closely communicate with regional partners throughout NPD (new product development) process to capture primary market needs and smoothly transition management of products in preparation for launch

  • Partner with regional marketing to develop product launch strategy, required marketing materials and global forecasts for new products

  • Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency.

Strategy, Innovation & Market Management

  • Develop business cases for new market and concept ideas that include strategic fit, market sizing & financial modeling, high level unmet clinical needs definition, competitive landscape, commercial implications, and go or no-go recommendation

  • Assist with business development commercial assessments including input into the forecasts and deal models

  • Build physician network to obtain VOC for projects and business opportunities

  • Build strong relationships with downstream marketing, KOLs, medical advisory board members and relevant societies

  • Gain alignment with internal and external customers for key decisions

  • Design and execute (internally or with third party) qualitative and/or quantitative market research with customers and other key stakeholders

  • Advise and assist with market and customer segmentation and product end-of-life planning

  • Act as a change agent within the organization and bring best practices to the cross-functional teams

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required.

Education:

Bachelor’s degree in business or a scientific discipline is required

Master’s/MBA preferred

Experience:

  • 5+ years of upstream marketing and new product development experience required

  • Demonstrated experience in medical or aesthetics medical device markets (minimum 5 years)

  • Strong analytical and financial modeling skills required

  • Excellent communication and presentation skills

  • Demonstrated success managing multiple projects and being able to work within short timelines

  • Ability to collaborate and work with internal and external stakeholders in a dynamic, fast-paced environment

  • Demonstrated success working as an integral cross-functional team member

  • Ability to develop clinical expertise in medical aesthetics field – deep understanding of customer needs and R&D opportunities

  • Experience with FDA & CE mark medical device product development cycle

Additional Details:

  • Position requires 25% travel (including international)

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.