Hologic Marketing Manager, ASR Menu Expansion in San Diego, California

Marketing Manager, ASR Menu Expansion

Post Date 4 days ago

At Hologic, we’re an innovative medical technology company that enables healthier lives everywhere, every day. We are also a company that prospers and grows, which is why we’ve been able to expand our offerings to empower even more people and champion women’s health

What powers our growth across Breast & Skeletal Health, Diagnostics, GYN Surgical and Medical Aesthetics Solutions is also what differentiates us: the exceptional and clinically proven capacity of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by continually challenging ourselves to improve health through better technology, education and market access.

None of this would be possible without the talent and passion of our employees. Together, our expertise and dedication to developing and sharing more robust, science-based certainty drives our global presence and a promising pipeline that responds to the unmet health and wellness needs of women, families and communities.

While we focus on women’s health and well-being, we are committed to having an even broader benefit on the world. Together, we advocate for better health and wellness through solutions that provide ever greater certainty and peace of mind.

Job Summary:

We are currently seeking a Marketing Manager – ASR Menu Expansion in the Diagnostics Division . This Marketing Manager position will be an integral member of the instrumentation marketing team. He/she will be responsible for managing marketing programs and strategies to develop and execute the innovative ASR portfolio to drive growth on the Panther Fusion instrument. The successful candidate will be experienced with knowledge of molecular diagnostic techniques, diagnostic assays, LDT market and associated regulatory guidelines as well as customer workflows, product roadmaps and effective implementation of downstream communication strategies.

Essential Duties and Responsibilities

  • Work with marketing partners to develop and execute a innovative ASR portfolio and long term strategy for growth

  • Develop business case for specific ASRs, helping to prioritize those in development and represent marketing on Core teams

  • Determine and develop pricing and forecasts for the portfolio of ASRs

  • Develop and execute global marketing strategies and tactics in compliance with US and International regulatory requirements.

  • Develop and maintain relationships with internal stakeholders including the commercial organization, R&D, technical service and with customers and industry thought leaders to drive growth of ASRs and Panther Fusions

  • Collaborate with IVD and International teams creating and executing marketing and launch plans, within LDT regulatory guidlines

  • Complete, monitor and report on worldwide market demand, manage forecasting to ensure appropriate supply levels and revenue expectations.

  • Establish active, visible and impactful role in support of U.S. field systems sales activities and success.

  • Maintain and communicate updates to competitive analysis and benchmarking.

  • Develop and maintain relationships with customers and industry thought leaders.

  • Lead key marketing activities including beta sites, users groups, advisory boards, workshops and identification of workflow-focused study requirements driving product adoption.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent communication skills, strong ability to collaborate cross-functionally and exhibit high levels of professionalism in customer interactions.

  • Sufficient financial and business acumen.

  • Deep functional knowledge of molecular diagnostics markets and platforms and/or automated diagnostics analyzers.

  • Sufficient analytical skills to oversee workflow and competitive bench mark analysis. Education and Experience

  • BS and/or MBA and 8+ years related experience; specific molecular diagnostics experience and demonstrated success with sales and/or customer-facing experience preferred.

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and